Rob & Jen Morris from Cupcakeology

Who is Rob & Jen? 

Rob and Jen met while working together at what was know as, The Old Country Buffet, as teenagers. Although they quickly became good friends, their paths weren't quite aligned yet, until 4 years later when they were reunited by a mutual friend. 

Rob and Jen shared the affinity for over-the-top desserts. However, there were no bakeries in their hometown of, Collingdale, to indulge in a good slice of cake, or two! Hence, the birth of Cupcakeology!

With Jen's great passion and love for exotic desserts, and Rob's restaurant managerial training and corporate food production skills, the super moist and uniquely flavored cupcakes had spread throughout the city, state and even country. Cupcakeology's cupcakes had even graced the tongue of Mr. Steve Harvey, as he indulged in a Peach Ciroc cupcake on his talk show, The Steve Harvey Talk Show! 

Although Rob & Jen didn't have the guidance or a blueprint of their own to know how to start a bakery out of their small home baking business, they resorted to what they did know, corporate food production, branding & marketing skills, and business strategy. Implementing those exact strategies into their bakery business plan gave Cupcakeology a strong foundation that was able to outlast every economic downturn that arose during their decade in business.   

Cupcakeology was a staple not only in their immediate community, but all throughout the tri-state area and even became a destination stop for "out-of-towners" thanks to their appearance on The Steve Harvey Show and their cupcake kiosk in the Philadelphia International Airport. 

Most recently, Rob & Jen felt the calling to serve on a bigger level. They spent the last 10 years growing and running their own successful and profitable bakery, but felt it was time to teach other bakers and food creators, what they've learned, so they can start a professional and successful bakery or food truck business of their own. 

As of January 2021, Rob & Jen closed the doors to their retail bakery to fully commit themselves to mentoring and coaching aspiring bakery and food business owners towards opening their own dream bakery or mobile food business. Inside their coaching program, Start Small Win Big Academy, bakers are learning how to transition their home baking business into their very own profitable, professional and successful bakery, online business, food truck and wholesale operation in just 10-12 weeks! Rob and Jen hold daily LIVE coaching calls to ensure their students progress towards each stage of the business process.

They also offer private coaching and other resources to entrepreneurs, in many other industries outside of baking, who need more hand holding during the start-up process or need personalized, scalable systems created for their already established stores to elevate their business and profits!

Rob & Jen are on a non-stop mission to help people take more control over their own lives by teaching them how to open and run a small business of their own! That's the only key to freedom and wealth!


Cupcakeology Press

The "Art Of Storytelling" is one of the lessons we teach our students in the Start Small Win BIG Academy. 

When you create and MASTER the art of telling your own story, the EXPANSION and GROWTH of your business and brand become unstoppable!

Watch some of our press interviews below!


Register for Jen's free LIVE training class!

How To Open A Profitable and Successful Bakery or Food Truck Business in 2022!