About Us

Owners of Cupcakeology

Rob and Jen met while working together at what was know as, The Old Country Buffet, as teenagers. Although we quickly became good friends, our paths weren't quite aligned yet, until 4 years later when we were reunited by a mutual friend. 

Rob and Jen shared the affinity for over-the-top desserts. However, there were no bakeries in Collingdale to indulge in a good slice of cake, or two! Hence, the birth of Cupcakeology!

With Jen's great passion and love of desserts, and Rob's restaurant managerial training, the super moist and uniquely flavored cupcakes had spread throughout the city, state and even country. Cupcakeology's cupcakes has even graced the tongue of Mr. Steve Harvey, as he indulged in a Peach Ciroc cupcake on his talk show, The Steve Harvey Talk Show! Now we offer the same unique flavors as cakes! Nowhere will you be able to order a Chocolate Salted Caramel cake topped with BACON! 

We do not compromise our taste or flavor for design purposes as we bake with the same good ol' fashioned, simple ingredients, just like Grandmom used to use. Using sweet cream and buttermilk keeps our desserts super moist and full of flavor. 

Cupcakeology is a family owned and operated bakery. When you walk through our pink door and the sweet aroma of homemade desserts embraces your nose, you are greeted with a warm smile by one of our family members whose sole purpose is to make your experience effortless and pleasant. Our goal is to not only offer one-of-a-kind desserts, we want to offer an experience so memorable, that will allow us to continue to share in your families special occasions for years to come!

Most recently, Rob & Jen started sharing their family recipes and inspirational stories on their baking blog, Lovin' From The Oven Blog! 

As of 2021, they've fully committed themselves to mentoring and coaching aspiring bakery owners towards opening their dream bakery. In their online course, The Start Small Win BIG Academy, bakers are learning how to transition their home baking business into their very own profitable and successful bakery, online business, food truck and wholesale operation! Rob and Jen hold daily LIVE coaching calls to ensure their students progress towards each stage of the business process. Not only do the students learn how to start their business, they also become much stronger business owners to be able to turn their business into a brand for a long lasting legacy! 

What People Are Saying About Cupcakeology

"I had the pleasure of going to Cupcakeology on Tuesday, March 27, 2018 to pick up a cake and a few cupcakes for my daughter’s sweet 16 birthday. When I walked into the bakery I was greeted nicely by a lady who helped me pick out some different flavor cupcakes. She even told me about the Cupcakeology rewards program which I was excited to hear about. This was my first time buying and tasting your delicious baked treats. I went home and shared them with my family and I was sold!! They were flavorful and moist from the beginning until the very last bite. I am a baker myself, but I have not had the time to enjoy what I love to do and that is bake. I ordered the cupcake batter and made some cupcakes over the holiday for my family and they loved them. You have a customer for life! Thank you for making great treats! I look forward to buying more of your products."



©2018 Cupcakeology Bakery